Strategy Definition

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seema.sonkiya
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Strategy Definition

Postby seema.sonkiya Thu Sep 18, 2014 1:05 pm

Ansoff matrix is used to identify and evaluate various strategic options.

A fast food restaurant decided to introduce salad to retain existing customers who are becoming health cautious, what kind of strategic options it is?
1. Product Development
2. Market Development
3. Market Penetration
4. Diversification
What is the correct answer?
Sonia Jain
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Re: Strategy Definition

Postby Sonia Jain Sun Jul 03, 2016 8:54 am

A new product is introduced for the existing customers.
That means Option 1. Product development.
seema.sonkiya
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Re: Strategy Definition

Postby seema.sonkiya Mon Jul 04, 2016 11:11 am

Yes, option 1 is the correct answer.

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